James Allen: F1 partnering with Apple for US broadcast is seismic for the series

It was the worst kept secret for months, but the news that Formula 1 has partnered with Apple for the broadcast rights in the US is truly seismic for the series.
This is a critical deal for F1 and its owner, Liberty Media, because growth in the US market is their big bet for the future. F1 has a market capitalisation today of $24 billion, three times what Liberty paid for it in 2017 and much ...Keep reading