Mercedes F1 lands major lifestyle partnership on multi-year contract

Discussion in 'Motorsport News' started by Sim Racing Online, Jan 25, 2026 at 5:53 AM.

  1. Sim Racing Online

    Sim Racing Online Administrator Staff Member Donator

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    Mercedes has announced another new partnership ahead of the 2026 Formula 1 season, with internationally acclaimed restaurant group Azumi Ltd.
    Azumi has partnered with the Brackley outfit on a multi-year contract through its Zuma brand.
    As part of its new role as Mercedes' official lifestyle and dining curator, Zuma will be part of the team's activations, as well as some of the other brands ...Keep reading
     

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