NASCAR smashes a Guinness World Record for loudest billboard in NYC

The NASCAR Cup season officially gets underway this weekend with the 68th running of the Daytona 500 on February 15.
Before that, NASCAR sent eighth-generation watermelon farmer and Trackhouse Racing star Ross Chastain to New York City for a very unique activation.
As part of the sport's new 'Hell Yeah' campaign, NASCAR fitted a mock 1:1 replica of a Chevrolet Cup engine to a billboard ...Keep reading