RaceRoom is currently running a 50% off sale on all cars and tracks, with discounted packs included as well. What the sale includes 50% off individual cars across the whole store, covering both older content and recent releases. 50% off individual tracks, including major circuits used in ranked and esports events. Discounted content packs (like Touring Car or Summer/Online Racing packs) that stack extra savings on top of already reduced prices. This type of campaign usually targets “all content” periods, so it’s an ideal time to fill gaps in your grid and track list if you run a team or community series. Why this sale matters for sim racers For someone organizing leagues or esports teams, 50% off universal content removes a lot of barriers to entry for new drivers joining your events. You can standardize on specific classes and tracks knowing most participants can afford the DLC during the sale window. Example: you might tell your Discord group, “Grab the Touring Car pack and a couple of ranked-favorite tracks now; after the sale, we’ll lock in a multi-round championship using only that bundle.” Packs and bigger discounts Beyond the flat 50% off cars and tracks, RaceRoom often pushes special bundles with even steeper effective discounts during these campaigns. Previous and current sales have featured curated packs (Online Racing Pack, Touring Car Pack, Summer Packs) with 75–90% off versus buying items individually. These packs are especially useful if you want a ready-made “season in a box” with matched classes, liveries and a short list of circuits. How to take advantage Log into the RaceRoom in-game store or Steam page and check the sale banner and end date before planning purchases.store. Prioritize content your community actually races: core GT classes, touring cars, DTM years, and staple tracks like Nordschleife, Silverstone, Suzuka, Norisring, etc. If you manage a team, publish a simple “shopping list” so everyone buys the same baseline pack during the sale. Sale Ends August 3rd.
